Get an edge on your competition
Invest in a strategic marketing plan to ensure marketing decisions and activities support goals and objectives.
A strategic marketing plan is a blueprint for executing marketing and sales activities for your business. By following the plan, you avoid wasting valuable marketing dollars, activities, and time.
Your competitors may prefer “shooting from the hip”, but this can give you the edge over them if you develop and execute on a solid marketing plan.
A few advantages of a strategic marketing plan:
- Clarity with the 4 P’s – Product, Place, Promotion, Price
- Understand your market(s)
- Define and understand your customers
- Quantify customer value
- Improve internal communications
- Align marketing with sales
- Ensure marketing supports sales
- Defined goals and milestones
- Inventory media, medium, and digital assets
- Identify marketing budget(s) within the business’s financials
It’s never too late to develop a strategic marketing plan. Have Digital Marketing Partner develop a plan for you. We will do the heavy lifting while working hand-in-hand with you.
What Will be the Investment for a Strategic Marketing Plan?
This will be an hourly engagement, depending on the scope of the strategic plan, which we will define with you to ensure budget compliance. As a point of reference, industry averages vary from $10,000 to $50,000+ (USD). Digital Marketing Partner can work with smaller businesses and create an effective plan for approximately $3,000 to $9,000.
What You Will Receive
For a large-scope plan, expect to receive a product comparable to a business plan, which would include sections such as, an executive summary, detailed market survey and analysis, detailed target customer analysis, buyer personas, detailed competitive analysis, content and website audit, keyword research, social media audit, identify core messaging, top channels for focus, up to 12 months planned, etc.
For a smaller business, or a plan smaller in scope, we would analyze and report on items like your target market, buyer personas, messaging, social, target channels, market analysis, competitive analysis, up to a 12 months planned,
For any scope of service, we will work with you for a clear definition of company goals, understand your business’s differentiators, and business resources, which directly defines what your business can reasonably expect to execute without distracting from, or pulling resources from, core competencies and functions.
Peace of Mind
We will be updating you on our progress with your business’s strategic marketing report. Remember, we will be working hand-in-hand with you, while we take care of the heavy lifting.
To get started, simply contact us with whatever method is best for you – form, phone or email.
[email protected] | 860.239.0775 “Subject: Strategic Marketing Report”