Category: Advertising

Anticipated Marketing and Advertising Trends for 2024

Image of steps leading up a grassy hill surrounded by trees, with the steps having the years 2022, 2023, 2024 and 2025 written on them. On the side of the image is an insert of two professionals analyzing data.

The marketing and advertising landscape is in a state of constant flux, with new technologies, consumer behaviors, and societal shifts reshaping the industry each year. As we approach 2024, it is essential to anticipate the marketing and advertising trends for 2024 that will dominate the marketing and advertising world in the coming year. In this article, we will explore the expected marketing and advertising trends for 2024, providing insights and strategies that can help businesses stay ahead of the curve.

Should you run Facebook Ads or Boosted Posts?

Featured image for a blog article about Facebook ads and boosts. Image shows woman trying to make a decision, with a smartphone in the background with Facebook on the screen.

In today’s digital age, social media platforms like Facebook have become a crucial part of any business’s marketing strategy. Facebook offers businesses the opportunity to create both Facebook ads and boosted posts, but it can be confusing to know which option to choose for your business’s advertising goals. In this blog article, we will explore the differences between Facebook ads and boosted posts, and provide recommendations on when and why to use each one.

Understanding Demographics is Essential

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Demographics refer to statistical data that define a population’s characteristics, such as age, gender, income level, education level, occupation, location, and more. In the context of sales and marketing, demographics help businesses to identify and understand their target audience, develop effective marketing strategies, and create personalized experiences for their customers. In this article, we’ll explore the importance of demographics in sales and marketing, specific categories within demographics that are most relevant, and resources for obtaining demographic data on a national, regional, and state level.