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Marketing

Illustrated image of a woman at her desk with search queries in background. Image is in a variety of blue-gray tones.
AISO, Marketing, SEO

AI Search Optimization (AISO) for SMBs: What Small Businesses Must Prepare for in 2026

You optimized your site, added keywords, wrote blog posts, and waited for Google to reward you with rankings.

But the shift to AI search engines is creating one of the biggest disruptions in online visibility since Google was founded. The way people discover local businesses is changing—quickly.

This shift is known as AI Search Optimization, or AISO.SMBs, what changes to expect in 2026, and how to budget for this new era of search.

Rexing Products featured image for blog article
Advertising, Marketing, Misc

Marketing & Advertising with Rexing Products

Discover how Rexing products like dashcams, trail cams, and body cameras can elevate your marketing and advertising strategies. Create engaging content, boost safety, and leverage innovative technology for impactful campaigns. Learn more and shop now at Rexing USA.

Image of steps leading up a grassy hill surrounded by trees, with the steps having the years 2022, 2023, 2024 and 2025 written on them. On the side of the image is an insert of two professionals analyzing data.
Planning, Planning

Anticipated Marketing and Advertising Trends for 2024

The marketing and advertising landscape is in a state of constant flux, with new technologies, consumer behaviors, and societal shifts reshaping the industry each year. As we approach 2024, it is essential to anticipate the marketing and advertising trends for 2024 that will dominate the marketing and advertising world in the coming year. In this article, we will explore the expected marketing and advertising trends for 2024, providing insights and strategies that can help businesses stay ahead of the curve.

Image of illustration showing sense of smell with a predominantly purple and pink color scheme.
Marketing, Print

Smell Your Way to Success: The Power of Scented Paper Stock in Marketing and Sales

When it comes to marketing and sales, companies are always on the lookout for innovative and creative ways to attract customers. One such way is through the use of scented paper stock. Scented paper stock, as the name suggests, is paper stock that is infused with a fragrance or scent. This adds an extra dimension to the printed material, making it more engaging and memorable.

Image of digital graphics with the title, "Follow Demographics for Success"
Advertising, Marketing

Understanding Demographics is Essential

Demographics refer to statistical data that define a population’s characteristics, such as age, gender, income level, education level, occupation, location, and more. In the context of sales and marketing, demographics help businesses to identify and understand their target audience, develop effective marketing strategies, and create personalized experiences for their customers. In this article, we’ll explore the importance of demographics in sales and marketing, specific categories within demographics that are most relevant, and resources for obtaining demographic data on a national, regional, and state level.

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