Should I Invest in Marketing During a Recession?
The short answer to the question, “Should I invest in marketing during a recession?” is a resounding, yes! In fact, it’s a must. Here’s what you need to know.
Advertising, Marketing, Planning
Marketing
Marketing, sales
Data Suggesting 2021 Holiday Shopping Trends
A series of surveys conducted by Google and BCG shed light on consumer shopping behavior to better predict 2021 holiday shopping trends.
Marketing, Podcasting
Free eBook: Podcasting Starter’s Guide
Learn all the basics in this 100% free ebook podcasting starter’s guide necessary to create your own podcast for your business.
Advertising, Marketing, Social Media
45 Video Statistics You Need to Know for Marketing in 2021
45 video statistics for YouTube, Facebook, Instagram, TikTok, LinkedIn & more to better plan your marketing efforts.
Marketing, Small Business, Social Media, websites
Google Offering Help for Small Businesses
During International Small Business Week, Google Launched Resources to Provide Help for Small Businesses. Resources include workshops and more.
Marketing, sales
Can Mom and Pop Retailers Compete with Amazon in 2021?
Small retailers can be competitive with Amazon. It will take some effort and creativity, and a dash of pivoting.
Marketing, SEO, Social Media, websites
Your Online Presence 2021
The panel discussion was an overview primer on specific topics like SEO, digital listings and social media.
Marketing
Marketing Collateral Management Toolkit
Spreadsheet Database to Manage Your Marketing Collateral. Use this spreadsheet to ensure your marketing collateral is up-to-date and well distributed.
Marketing, SEO
9 SEO Tips for Beginners
Before jumping into the mechanics of SEO, understand basic principles of SEO. Find out more in this SEO article.
Marketing
Old-School Marketing Rules Still Apply
Many small businesses today should stick to classic rules of growing their business and avoid getting sucked into the latest and greatest in digital marketing fads.
Marketing, sales
Give. Give. Give. Then Get.
Get people interested in your business by being interesting. How? Give up some information!
Marketing, sales
Stop Selling and Start Relating
Try on the attitude of “Stop selling and start relating”. See where it goes and remember to listen, too! Be rewarded.