The General Data Protection Regulation (GDPR) is a regulation in the European Union (EU) that outlines the rights of individuals and the obligations of organizations that control or process personal data. The GDPR was adopted on April 27, 2016, and became enforceable on May 25, 2018.
When it comes to marketing and sales, companies are always on the lookout for innovative and creative ways to attract customers. One such way is through the use of scented paper stock. Scented paper stock, as the name suggests, is paper stock that is infused with a fragrance or scent. This adds an extra dimension to the printed material, making it more engaging and memorable.
Demographics refer to statistical data that define a population’s characteristics, such as age, gender, income level, education level, occupation, location, and more. In the context of sales and marketing, demographics help businesses to identify and understand their target audience, develop effective marketing strategies, and create personalized experiences for their customers. In this article, we’ll explore the importance of demographics in sales and marketing, specific categories within demographics that are most relevant, and resources for obtaining demographic data on a national, regional, and state level.
There are basic principles that small businesses can follow to effectively market and advertise their products or services.
The short answer to the question, “Should I invest in marketing during a recession?” is a resounding, yes! In fact, it’s a must. Here’s what you need to know.
A series of surveys conducted by Google and BCG shed light on consumer shopping behavior to better predict 2021 holiday shopping trends.
Learn all the basics in this 100% free ebook podcasting starter’s guide necessary to create your own podcast for your business.
45 video statistics for YouTube, Facebook, Instagram, TikTok, LinkedIn & more to better plan your marketing efforts.
During International Small Business Week, Google Launched Resources to Provide Help for Small Businesses. Resources include workshops and more.
Small retailers can be competitive with Amazon. It will take some effort and creativity, and a dash of pivoting.
The panel discussion was an overview primer on specific topics like SEO, digital listings and social media.
Spreadsheet Database to Manage Your Marketing Collateral. Use this spreadsheet to ensure your marketing collateral is up-to-date and well distributed.
Before jumping into the mechanics of SEO, understand basic principles of SEO. Find out more in this SEO article.
Many small businesses today should stick to classic rules of growing their business and avoid getting sucked into the latest and greatest in digital marketing fads.
Get people interested in your business by being interesting. How? Give up some information!
