Category: Planning

Google Marketing Live 2026 Summary: The AI Shift Small Businesses Can No Longer Ignore

high-contrast hero image showing a stylized dashboard split between the traditional Google Search interface and the new Gemini AI Mode conversation view.

Brief GML 2026 Summary The digital advertising landscape just changed forever. At Google Marketing Live 2026, Google made one thing clear: Gemini AI is no longer a tool inside Google Ads—it is the operating system. For small and medium-sized businesses (SMBs), the era of “setting and forgetting” keywords is over. Google introduced next-generation AI-powered Search ads for “AI … Continue reading Google Marketing Live 2026 Summary: The AI Shift Small Businesses Can No Longer Ignore

Anticipated Marketing and Advertising Trends for 2024

Image of steps leading up a grassy hill surrounded by trees, with the steps having the years 2022, 2023, 2024 and 2025 written on them. On the side of the image is an insert of two professionals analyzing data.

The marketing and advertising landscape is in a state of constant flux, with new technologies, consumer behaviors, and societal shifts reshaping the industry each year. As we approach 2024, it is essential to anticipate the marketing and advertising trends for 2024 that will dominate the marketing and advertising world in the coming year. In this article, we will explore the expected marketing and advertising trends for 2024, providing insights and strategies that can help businesses stay ahead of the curve.