Category: Social Media

The State of Social Media Marketing in 2024: Key Trends and Insights

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As social media continues to evolve, so do the strategies and tools businesses use to engage audiences and drive results. Social Media Examiner’s 2024 Social Media Marketing Industry Report offers a deep dive into the trends shaping the industry, based on insights from 1,900+ marketers. Below, we summarize the key findings for the state of social media marketing … Continue reading The State of Social Media Marketing in 2024: Key Trends and Insights

Should you run Facebook Ads or Boosted Posts?

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In today’s digital age, social media platforms like Facebook have become a crucial part of any business’s marketing strategy. Facebook offers businesses the opportunity to create both Facebook ads and boosted posts, but it can be confusing to know which option to choose for your business’s advertising goals. In this blog article, we will explore the differences between Facebook ads and boosted posts, and provide recommendations on when and why to use each one.

Goodbye Facebook Analytics

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Facebook recently announced it is sunsetting Facebook Analytics after June 30, 2021. Until then, the company says access to reports and insights will remain, and they recommend exporting charts and tables to retain historical data.

Your Online Presence 2021

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The panel discussion was an overview primer on specific topics like SEO, digital listings and social media.