Blog

Image of a woman at a desk texting on your smartphone for business.

Add a Texting Option to Your Website

Many more people prefer texting or messaging today than ever before. Don’t lose an opportunity to secure a new client or customer because they put off contacting you to when they felt they had more time; and then later forgetting they wanted to contact you, or worse, your competitor got to them before you.

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WordPress vs. AI-Generated Websites: Which is Right for You?

When it comes to building a website, there are several options. In this article we review having a WordPress or an AI-generated website. Both have their own advantages and disadvantages, so it’s important to choose the right platform for your needs.

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Website Privacy Laws: Start getting compliant

The General Data Protection Regulation (GDPR) is a regulation in the European Union (EU) that outlines the rights of individuals and the obligations of organizations that control or process personal data. The GDPR was adopted on April 27, 2016, and became enforceable on May 25, 2018.

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Smell Your Way to Success: The Power of Scented Paper Stock in Marketing and Sales

When it comes to marketing and sales, companies are always on the lookout for innovative and creative ways to attract customers. One such way is through the use of scented paper stock. Scented paper stock, as the name suggests, is paper stock that is infused with a fragrance or scent. This adds an extra dimension to the printed material, making it more engaging and memorable.

Featured image for a blog article about Facebook ads and boosts. Image shows woman trying to make a decision, with a smartphone in the background with Facebook on the screen.

Should you run Facebook Ads or Boosted Posts?

In today’s digital age, social media platforms like Facebook have become a crucial part of any business’s marketing strategy. Facebook offers businesses the opportunity to create both Facebook ads and boosted posts, but it can be confusing to know which option to choose for your business’s advertising goals. In this blog article, we will explore the differences between Facebook ads and boosted posts, and provide recommendations on when and why to use each one.

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Understanding Demographics is Essential

Demographics refer to statistical data that define a population’s characteristics, such as age, gender, income level, education level, occupation, location, and more. In the context of sales and marketing, demographics help businesses to identify and understand their target audience, develop effective marketing strategies, and create personalized experiences for their customers. In this article, we’ll explore the importance of demographics in sales and marketing, specific categories within demographics that are most relevant, and resources for obtaining demographic data on a national, regional, and state level.