Image of a woman at a desk texting on your smartphone for business.
websites

Add a Texting Option to Your Website

Many more people prefer texting or messaging today than ever before. Don’t lose an opportunity to secure a new client or customer because they put off contacting you to when they felt they had more time; and then later forgetting they wanted to contact you, or worse, your competitor got to them before you.

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Uncategorized

Website Privacy Laws: Start getting compliant

The General Data Protection Regulation (GDPR) is a regulation in the European Union (EU) that outlines the rights of individuals and the obligations of organizations that control or process personal data. The GDPR was adopted on April 27, 2016, and became enforceable on May 25, 2018.

Image of illustration showing sense of smell with a predominantly purple and pink color scheme.
Marketing, Print

Smell Your Way to Success: The Power of Scented Paper Stock in Marketing and Sales

When it comes to marketing and sales, companies are always on the lookout for innovative and creative ways to attract customers. One such way is through the use of scented paper stock. Scented paper stock, as the name suggests, is paper stock that is infused with a fragrance or scent. This adds an extra dimension to the printed material, making it more engaging and memorable.

Featured image for a blog article about Facebook ads and boosts. Image shows woman trying to make a decision, with a smartphone in the background with Facebook on the screen.
Advertising, Social Media

Should you run Facebook Ads or Boosted Posts?

In today’s digital age, social media platforms like Facebook have become a crucial part of any business’s marketing strategy. Facebook offers businesses the opportunity to create both Facebook ads and boosted posts, but it can be confusing to know which option to choose for your business’s advertising goals. In this blog article, we will explore the differences between Facebook ads and boosted posts, and provide recommendations on when and why to use each one.

Image of digital graphics with the title, "Follow Demographics for Success"
Advertising, Marketing

Understanding Demographics is Essential

Demographics refer to statistical data that define a population’s characteristics, such as age, gender, income level, education level, occupation, location, and more. In the context of sales and marketing, demographics help businesses to identify and understand their target audience, develop effective marketing strategies, and create personalized experiences for their customers. In this article, we’ll explore the importance of demographics in sales and marketing, specific categories within demographics that are most relevant, and resources for obtaining demographic data on a national, regional, and state level.

Image of trade show booth with marketing products
Trade Shows

Trade Shows Planning

Trade shows require careful planning to ensure a successful event. In this article, we will outline how businesses should begin planning for the trade show season, including recommendations for setting up and decorating a trade show booth, specifying must-haves for the trade show, suggested budget items, and additional costs that businesses should be aware of when budgeting for a trade show.

image illustrating website globalization
Global, websites

Website Globalization

Website globalization is a crucial aspect of modern business as it allows companies to reach a wider audience and grow their sales. The concept of website globalization involves making a website accessible and usable for people from different countries, cultures, and languages. This is achieved through a combination of internationalization, regionalization, and localization.

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